Digital Marketing & Social Media Management: Practical Foundations

Build a real-world digital marketing skill set

Learn how to create a marketing strategy, manage social media accounts, design consistent content, plan a campaign, and evaluate results responsibly. Every module connects clear explanations to practical exercises and a sample business scenario. The learning activities are suitable for beginners, small-business owners, freelancers, aspiring marketers, and people managing community or organizational pages.

What you will be able to do

• Set measurable marketing objectives, research audience needs, and define brand positioning.
• Choose suitable social platforms, build content pillars, and plan a practical posting calendar.
• Create brand-consistent visual content and write captions with clear calls to action.
• Plan an organic campaign, understand paid-ad fundamentals, and apply AI tools responsibly.
• Measure real campaign signals, improve your content, and assemble a starter portfolio.

Five learning modules

1. Digital Marketing Foundations
2. Social Media Strategy and Community Management
3. Content Creation, Design, and Brand Storytelling
4. Campaign Planning and AI-Assisted Marketing
5. Analytics, Optimization, and Your Marketing Portfolio

How you will learn

Study 15 text-based practical lessons, complete three short knowledge checks, and submit two instructor-graded assignments: a social media strategy and a launch-ready campaign. Each lesson includes learning goals, a worked example, a practice task, and a self-check. The course is self-paced, with approximately 8–10 hours of reading, practice, and project work. Actual time depends on your experience.

Requirements

Bring a phone or computer with internet access, a basic document editor, and a willingness to practice. Canva or a similar design tool and an optional AI assistant may help with exercises; paid subscriptions and actual ad spending are not required. You can use a fictional practice business. Never upload real passwords, confidential marketing information, or customer records.

Assessment and completion

Knowledge checks require an 80% score, with up to three attempts. Assignment passing marks are 70 out of 100; an instructor reviews your submitted work and provides feedback. Quiz time limits are controlled separately by the academy administrator. Eligible learners receive a Tutor LMS certificate after the academy completion requirements are met.